It seems a lot of us have a real problem.  That problem is making the sale.  Recently I had the opportunity to speak in front of 60 different company owners and share my story.  My story is one of missed opportunity, missed client relations, and missed sales.  As I told my story, I saw a lot of people agreeing with me.  They too seemed to have listened to their calls.  Out of the more than 100 people in attendance only about half have ever listened to their calls.

I completely understand.  Listening to your calls can be quite painful.  But if you don't listen, how will you know ?

Creating a relationship, can be hard.  Especially if you have not trained your people how to turn a lead into a sale.

The bottom line, is you will not know if your people need training unless you listen to what they say.  You won't know if they are turning business away.  You won't know how they sound,

I won't lie, listening is hard.  It is...